Do you remember this toy ad from the 80s?
Of course you don't. Because Lots-o-Huggin' bear doesn't exist except in the fabulously well realised imaginations of the creatives at Pixar studios as they put the finishing touches to the long awaited animation Toy Story 3. If it wasn't brilliant enough that they created a concept whereby they practically designed their own merchandise, viral videos such as this show their dedication to making you believe in the magic. I could have owned a Lots-o-Huggin' bear instead of a Care Bear (Sunshine bear, just in case you were wondering) and I remember ads just like this one. This commercial would have fitted quite nicely in between a 'Baby wee wee' and 'My Little Pony' ad. But what I love about this ad, complete with the dodgy tracking making you believe its been recorded on VHS, is that this isn't for the little ones who will one day have their own memories of toy ads. It's for all us grown-ups out there. Now as depressing as it is to refer to myself as one of these, I take great comfort in knowing that someone out there that cares about us oldies too. And so when I sit down in the cinema to watch Toy Story 3, I will be able to believe in the magic just as much as my 4 year old nephew sat next to me.
Toy Story 3 is released in Cinemas in the UK on July 23, 2010
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